Yeah, that's what I thought at the beginning - why spend time on the wrapping instead of concentrating on other more meaningful stuff? But once I started to grow fond of my customers, I searched for ways to make their shopping experience one to remember.
I enjoy wrapping the journals with care, imagining the moment my client will open the package. I buy my wrapping in large batches, that way it's cheaper and I'm always prepared for the large wholesale I'm dreaming of :)
Although the journals are paid for, I always feel like Santa Claus when I send them!